【前言】

赞助,是每一个车手努力的方向。

尽管不是每一个车手都是为了获得赞助而去努力骑车;但不可否认的是,获得赞助,是对于一个车手努力的认可的最好方式。

但是,如果当你获得了赞助,你应该做些什么呢?

一起来阅读以下Ride UK BMX本周的特别企划,

让我们一同来了解一下当你获得了赞助之后那些必须要去做的事儿。

 

There’s been a few changes which shook-up BMX world over the past year or two…

I’m not gonna lie, it’s been a big year for BMX news!

BMX圈子在过去的一两年里发生了巨大的变化…我不会撒谎,这是一个属于BMX资讯的丰收年。

 

Firstly we saw what happened at Stranger when Adam LZ joined the team, multiple people quitting because of certain differences and it made for some pretty good reading at the time. I guess the most recent and shocking news to a lot of people was when Harry Main dropped pretty-much all of his sponsors to join Mafia Bikes earlier this year. I can imagine 13 year old kids everywhere who owned a Hyper went nuts, Oil Slick parts destroyed in fits of rage, internet went into a complete meltdown. – Well maybe not that bad like… But the news did get a lot of people talking and opinions were shared, including one from our man Cleggy. Finally, what about when Chase Hawk & Sean Sexton were recently dropped from Odyssey? That was a total shocker too!

首先,我们在去年年末看到了Adam LZ加入Stranger队伍的消息,随后,接近一半的Stranger队伍的现有车手退队的消息接踵而至;这一新闻时间在相当长的一段时间里获得了非常不错的点击率和关注度。而关于最近最为炙手可热的转会新闻,莫过于Harry Main在今年年初退出了他所有的赞助商转投Mafia Bikes的消息。我能够想象那些大概在13岁左右,骑着Harry Main的幻彩配色的Hyper车子的孩子们的心情,他们大概已经被这个消息气疯了,而这接连发生的一切似乎把BMX圈子推入到了一个艰难的境地。… …但这一切或许并不是想象的那么糟糕,但Harry的这一切接连发生的消息在网络上引发了热议,包括我们的编辑Cleggy也参与到了讨论。就如同Chase Hawk和Sean Sexton最近离开ODSY,这些吸引眼球的新闻总是会引发大家的热议。

So yeah, I’m sure you’ll agree that some crazy shit been going on in the BMX world lately… With all of this sponsorship hype going around; multiple people quitting at once or getting dropped, new ventures within the BMX industry and whatnot… I thought it’d be funny to look at some of the things you’ll more than likely be seeing in your news feeds, have a laugh with it! Why not eh?

所以,是的,我敢肯定你会同意我们的观点,一些近乎疯狂的事情最近在BMX圈子里接二连三的发生了。这些车手和赞助商的炒作,让一个又一个的爆炸性新闻连续性的被爆出,新的公司与车手之间的火花诸如此类的事情在BMX行业里频繁的出现。我想,大部分人是比较期待看到这一类的新闻的,并且非常有兴趣去了解新闻幕后的一些背景和事情的始末。难道不是这样吗?

 

http _coresites-cdn.factorymedia.com_rideukbmx_new_wp-content_uploads_2016_01_10615343_938484912854035_4756956909555941748_n#1 – The All Important Sponsorship Photo!

第一点:发布所有有关赞助的重要的照片。

Just switched sponsor? Let everyone know via one handy photograph! Make sure you get all that all-important branding in there, product must be the right way around, logos all over the shop of course and don’t forget to say cheeeese!

刚刚更换了赞助商?你应该发布一张言简意赅的照片到你的个人社交媒体,让大家知道。并且确保所有的有关赞助商的重要信息都在这张图上可以找到,图上的产品信息都必须围绕赞助商的主题,产品Logo或者店铺信息都能让大家一眼就能找到!

 

http _coresites-cdn.factorymedia.com_rideukbmx_new_wp-content_uploads_2016_01_11138155_10153362774466823_7155742411140949146_n#2 – Take pictures of those ‘Care Packages’

第二点: 发布一张有关赞助产品的照片(你知道大家都关心这个)

Ohhh you gotta keep the sponsors happy! Every time they send you a bunch of free stuff, this is a MUST! If you didn’t strategically lay out your free garms/products so they look aesthetically pleasing, then put it’em on your insta that would just be so gosh darn rude!

你得让你的赞助商高兴。每一次他们给你一大堆免费的东西,你以这样的方式回馈他们是必须的!你应该精心布景,拍摄赞助商为你提供的产品,并使这些产品看起来精致美观,然后再把美图发到你个人的Instagram,不然只会显得你不懂礼貌。

 

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#3 – Change Social Media Profile Pics/Cover Photos.

第三点: 更换你的社交媒体的背景图片或者个人资料图片。

We know BMX and Social Media now go hand in hand since we all live in the future and not many people of the younger generations tend to read mags anymore (it’s really sad, but rather true unfortunately.) – Attention spans are getting shorter. So keeping your social media profile or ‘Fan Page’ up to date is key, let the world know who you’re reppin’ via a decent profile pic and don’t forget that banger in your cover photo, that all-important blue tick is also an added bonus to let people know you’re legit…

我们都知道,BMX的发展与社交媒体的发展是齐头并进的,我们都活在网络时代;年轻的一代已经不习惯阅读书籍,我的意思是类似BMX杂志这样的纸制印刷品(这是很可悲的,也是真正的不幸)更多的年轻人已经变成标题党,他们没有耐心阅读更多的东西。因此,把你的赞助商信息发布到你的个人社交软件(或者个人的粉丝专页)头像或者背景图是很重要的,让所有人能够一眼就能通过这些非常体面的照片看出你的赞助商是谁。当然,如果可能的话,记得添加认证,一个蓝色的小勾(类似微博加V的认证)认证都会让人对你产生好感,起码让别人知道你的头衔是合法的。

 

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#4 – Signature Parts.

第四点: 签名款产品

If you’re a seasoned Pro or maybe just one of the key players of the team you’ll be privileged enough to be approached by the TM and have input on your own Signature part or parts line… I can’t take the piss here to be honest, that is actually really cool. Imagine having your own sig line and kids everywhere wanting to rep your shit? It’d feel well good, so ensure you get as many snaps of them and post them on the regular to show your sponsors & fans how stoked you are!

如果你是一个经验丰富的职业车手,或者是品牌团队的核心成员;那么你绝对有充分的理由接近你的车队经理,并且轻松的拥有属于自己的签名款零件。我在这里不能教你怎么做,大家可自行脑补,但这一切真的是很酷的。你可以想象一下,到处都有孩子们骑着你的签名款零件的车,这种感觉是相当美妙的。当然,你也需要不断的拍摄和发布有关这些产品的图片或者影片,向你的粉丝们展示,让你们彼此都能从中找到足够的存在感。

 

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#5 – Travel Photos.

第五点: 有关旅行的照片

Now that you’re sponsored, you’ll be going on trips and taking photos or having someone take them for you. Not like your average holiday photos with the family to Benidorm. Actual travel photos. We’re talkin’ scenery shots, pictures out of the plane window or filming on the aeroplane itself while the ‘no mobile phones’ sign is on during take-off like a total badass rebel. Before you set off, the obligatory plane ticket shot is always a winner, standing outside of the airport or the bags packed with a caption “LDN to BCN” or some shit to make people jelly. Guess it’s gotta be done…

现在既然你已经获得了品牌的赞助,那么你将有机会与品牌派给你的摄影师一同旅行拍片。而这时候你需要发布的照片绝不能像你平日里和家人外出度假的照片一样。以机场为背景,或者拍摄机票的一角,让别人知道你此行的目的地以及和谁一起,去做什么,这都是非常重要的。然后再配上文字,比如伦敦至巴塞罗那…这些关键词总会引发别人的讨论。而只要你做到了这些引发了讨论和关注,相信你的赞助商也会对此感到非常高兴的!

 

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#6 – Put In Work For Your ‘Welcome Edit’

第六点: 拍摄属于你的入队视频

This is pretty self explanatory really. If you don’t put in the work then your new ‘Welcome Edit’ will look absolute dogmeat and no one wants that now, do they? So go send yourself down some stairs or hit the biggest jump at the park going mach 10 like Tom Dugan. SEND IT!

这是你对自我进行诠释的最好机会。如果你不能在你的入队视频里展示你充分的实力,相信你一定会迎来一大堆人的说三道四。所以,在入队视频里面你应该尽可能的去挑战一些平时没有做过的更为夸张的东西,比如下一些大的落差,我的意思是就像Tom Dugan的入队视频一样。

 

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#7 – Learn How To Conduct Yourself During An Interview.

第七点: 学习如何推销自己在接受采访的时候

You are in the public’s eye now… Even if you’re completely stupid you can still be good on a bike, I’m sure we all know a few good examples! Conducting yourself, being calm and composed during interviews is key. You get those riders who it just comes naturally to, humble folk who are genuinely nice guys who can deal with any question fired at them – Garrett Reynolds is a good example! – But nothing, and I repeat NOTHING could possibly prepare you for an interview with Fathead.

获得了赞助,就意味着你将出现在公众的视野里…就算你仍然是一个痴迷于骑车不善于沟通的人,但我相信我们已经可以在这个圈子里看到不少类似的人做了一些不错的示范!推销自己,在接受采访时保持客观冷静是一个关键。谁会留意到你,这些都是顺其自然的事情,而你只需要保持谦逊,坦诚的回答每一个问题就足够了。Garrett Reynolds就是一个非常好的例子。如果你在采访的过程中张牙舞爪,我敢肯定,没有第二家媒体会再一次给你接受采访的机会。

 

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#8 – Know Your BMX History.

第八点: 了解一些BMX历史

Brushing up on a bit of BMX history definitely won’t go amiss either! Let’s say you go on a trip and happen to turn up at some trails, or a sweet park and someone’s rockin’ a Little Devil tee, you like the design of said T shirt and you’re all like, “Hey man, that’s a cool T shirt, who makes it?!” – Study up, and you will prevent yourself from looking a complete cockwomble. Seriously though, if you haven’t seen/heard of Little Devil Criminal Mischief or Seek & Destroy then what have you been doing with your life? Go back even further and check out the days of Dave Vanderspek etc. Our forefathers were so RAD!

让大家了解有关你的BMX历史绝对不是坏事。比如说,当你出去旅行的时候,发现了一些土坡,或者一些很棒的板场。这时候或许你身上的一件Little Devil的tshirt就能让你和现场的车手们展开话题。有关于这些BMX背景或者说传统老牌的讨论是很容易让陌生的车手尽快熟络的方式。

 

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#9 – Contests/Web Edits (or both.)

第九点: 比赛/网络剪辑 (或者同时进行)

This one all depends on what you prefer really… If contests ain’t your thing, then fine! Your sponsor will probably know this, or I should hope they asked you this before they made you sign your name in blood (just kidding) – Filming for a big video part can be so rewarding, putting hours and hours of effort into one clip and that feeling of finally nailing it is more than worth it! If you’re on a bit of down time between filming you could always make insta vids/web edits to keep the ball rolling, most riders love to have a filmer around so this is easily done. If you’re into the whole contest thing then the sky’s your limit, go for X Games Gold or whatever your jam is I guess…

通过比赛成绩来说话这是相当有用的。当然,如果你不是一个比赛型的选手,这也没问题,你的赞助商会了解这一切,通过拍摄一部具有充分说服力的网络视频也是证明自己的良好方式。在Instagram频繁的发布你的个人短片也是保持关注率的良好方式。总而言之,关注率才是关键。无论是你的个人视频点击率报表,或者是你获得Xgames比赛的金牌,归根结底的目的只有一个,就是要让大家通过你从而关注你的赞助商。

 

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#10 – Be A Decent Person.

第十点: 做一个体面的人。

The most important rule of all. This one can be achieved in many different ways I guess… Some may sign autographs for their fans, show up at skateparks and ride with the locals there. Giving people stuff for nothing is the best, Pro’s get free shit all the time so when they’ve received an new set to stick on the good guys usually give their old stuff away. It’s good to be nice, no one likes an arrogant, selfish ass puppet after all!

这是最重要的一条守则,对每个人来说都是一样。要做到这一点,大概可以通过一万种方式吧。也许可以通过给你的粉丝签名款,或者说当你去到陌生的滑板场为你的粉丝们秀一番,又或者给你的粉丝一些免费的小礼物,甚至在他们的车上贴上你的赞助商的贴纸…总而言之,只要让别人感受到你的亲和力就万事大吉啦!毕竟,没有任何人会去喜欢一个自私虚伪的家伙,不是吗?

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