【前言】

随着BMX运动在全球范围内的普及和迅速发展,

越来越多的车手已经把BMX从自身的爱好变成了自己的职业。

成为一个拥有赞助的 BMX职业车手,想必是每一个 BMX车手 的终极梦想吧!

DIG BMX今天就为大家做了一期特别企划,

邀请到了Deluxe和Profile Racing的资深 BMX车手 Mark Mulville来为大家讲一讲关于赞助那些事儿。

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We all know getting sponsored is more of a bonus than a primary goal with riding. Only a small percentage of riders are ever fortunate enough to experience the perks of being sponsored by a bike company, anyway. And that percentage shrinks even more when it comes to having longevity with one. Be it lack of communication, the grass looking greener on the other side of the fence, or even disagreements with new additions to the team (as the recent shitstorm of internet / social media drama has demonstrated), sometimes it can be better to move on.So it’s refreshing to see instances where the symbiosis of talented rider and company lasts a decade or more. Mark Mulville and Profile is one such example. Mark summed it up pretty well: “I  don’t see any reason why I wouldn’t be with Profile until my end of BMX days. They’ve sent me around the world, given me signature products. They’re my friends and family. I’ll be pushing them until the end.” Here’s five things that have kept Mark loyal to his Florida-based parts sponsor for fifteen-plus years:

 

我们都知道,获得赞助对每一个车手来说都是一份巨大的意外惊喜,尽管只有一小部分车手能够获得这份殊荣。但无论如何,拥有赞助是能够让BMX车手有效延长骑行寿命的最佳方案。但是缺乏沟通,与赞助商之间的意见分歧,往往会在不经意间断送一个车手的职业生涯。所以我们很难看到某一个品牌会与一个车手合作达到10年以上。但是Mark Mulville和Profile Racing却是车手与品牌之间合作的典范。Mark Mulville曾说过:”我想不出任何理由离开Profile Racing,他们送我到世界各地,并且为我生产我的签名款产品,他们就如同我的朋友和家人。”下面这段专访,Mark Mulville所提到的这五个方面将告诉你如何与赞助商相处,这也正是Mark Mulville与Profile Racing亲密无间合作了15年的原因。

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【1. FRIENDSHIP】

Profile Racing is a small close knit group of friends and family, who have pretty much been there from the start. I love them all for sure, but one dude who has helped me so much in BMX, life and with Profile is Matt Coplon. Matt is such a huge part of the BMX side at Profile. He loves BMX so much, and that is definitely what’s needed to keep it alive. Matt is one of the reasons I love the company so much. You can’t help feeling passionate for it when you’re around him. He is definitely one of the main reasons I have been so loyal to Profile Racing for over fifteen years now.  I met Matt at Central Skatepark in Clearwater when I was twelve or thirteen. We became friends not long after I started getting flowed from Profile. A couple of years later, Matt took on the role of Team Manager. Every year, we become better and better friends, through all the travel and every type of situation we’re involved together. In a weird way, it’s also like I’m becoming better friends with Profile as a company.

 

【要点1:友谊】

Profile Racing这个团队更像是我的家人和朋友,他们帮助了我如此之多。Profile Racing的车队经理Matt Coplon从我初来乍到的时候就给予了我巨大的帮助。在前进的路上,Matt作为Profile Racing核心的医院,一直在给予我力量,支撑着我不断前进,当然这也正是我所需要的。我还清晰的记得,在我十二三岁的时候,我和Matt在Central Skatepark相遇,在那之后不久,我们成为了朋友,我也成为了Profile Racing Flow Team的一员。几年之后,Matt成为了Profile Racing的车队经理。我们通过踩车,旅行等很多的共同爱好和方式积累着我们的友谊,我们的感情一年比一年更好,这也正是为什么我说Profile Racing这个团队更像是我的家人和朋友。

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【2. GOOD COMMUNICATION】

One of the main negatives with a sponsor is lack of communication, as with any relationship. When you don’t communicate together, it doesn’t work out that well. You don’t know what’s going on, people can lose respect, and it could turn into trips not coming together. Or if it’s consistently difficult to get in touch with someone, you’re on a trip and a product breaks, you either pay for it yourself or don’t ride.  That’s one great thing about Matt Coplon—we chat almost daily, and communication is never an issue.

【要点2:良好的沟通】

车手与赞助商之间最糟糕的状况莫过于缺乏沟通。如果缺乏必要的沟通,那么一切的工作都无法进行。当你们彼此之间没有交流,难免就会有误会产生,这样的误会甚至可能升级,从而失去尊重,引发冲突。如果长时间的缺乏交流,所有赞助车手该享有的旅行和零件都将不复存在;当这样的情况发生,一切都将很难挽回,要么你自己为你的BMX买单,要么你就自动离开。幸运的是,我和Matt Coplon的沟通完全没有任何问题,我们几乎每天都会聊天。

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【3. BEING PART OF SOMETHING】

I heard of Profile Racing as a little grom, growing up in the Tampa Bay area. At that time, I had no idea that it was basically located in my backyard. It wasn’t until I was about fifteen years old that I finally learned where Profile was. I instantly became a fan. Living in close proximity and working there for a bit, you become more part of the company than just a rider representing the products. The rest of the company feels you’re a part of it. I’d go and hang out in the back with the machinists.  You’re not questioned on why you’re there, or feeling like you’re walking on eggshells.

【要点3:共同成长】

我曾听说过一个小故事,Profile Racing公司的成长是一直在坦帕湾附近。当时我完全不知道它是如此靠近我家的后院;直到我接近15岁左右,我才真正开始了解Profile Racing公司。我住在公司附近,在公司里工作,我不仅仅只是作为一名BMX车手在那里,而是公司里的一部分。我甚至曾经还尝试在公司里担任过机械师的角色。不要问我为什么会去做这样的工作,因为我觉得我是公司的一份子,在这个过程中我找到属于自己的存在价值。

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【4. SIGNATURE PRODUCTS】

My first thing was the McStallion frame almost ten years ago. To have something with my name on it was a crazy feeling. I also had a stem, which was about eight years ago, some signature t-shirts, seat, and hub colorways.  People riding a part that has my name on it—it’s crazy.

【要点4:签名款产品】

我的第一款签名款产品是Profile Racing为我推出的签名款McStallion车架,这大概是10年前的事了。我也拥有一款属于自己的签名款把立,也已经大概上市八年了。当然,还有我的签名款服装产品,座包以及一些限量配色的花鼓。喜欢我的车手们骑着我的签名款产品,这种感觉太美妙了。

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【5.TRUST】

You’re together for so long that they they trust you, and you trust them. Trust goes a long way. You’re getting what you’re giving, kind of at the same time. You can do a trip, and they’ll take your word that it’s worth it. With my signature stem, I had been with Profile for eight years, and they trusted me with my input.

 

【要点5:信任】

在一起这么久,我们彼此信任;信任伴随着我们的合作。当你得到了赞助商的支持和帮助,与此同时,你可以用一个旅行视频来回报他们。就如同我的签名款把立上市的这8年,一直与他们对我的信任密不可分。

 

【结语】

赞助商与 BMX车手 之间的关系,就如同鱼和水的关系。

唯有相互尊重,信任和亲密无间的沟通,才能让这样的合作得以长久。

希望在未来的时间,我们可以看到越来越多的中国 BMX车手 获得品牌的青睐,让自己的BMX道路走得更长更久。

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